Hello 
I'm Aidan
A UX/UI Designer and problem solver with 5+ years of experience in digital and design.
My latest work
An Australian energy retailer delivering affordable renewable energy to homes and businesses. Improved the user experience for potential customers from consideration through to becoming a valued customer.
A tech startup combining A.I technology and psychology to prevent workplace burnout. Created a seamless end-to-end onboarding journey to increase customer satisfaction and retention.
Learning about financial literacy can be frustrating for everyday young Australians, as they don’t know where to start. Built a solution for time-poor beginners that makes learning about money enjoyable.
Created the brand identity and website UI for a fitness fundraising campaign called Ks 4 Kids. The campaign raised awareness and much needed funds for vulnerable children and young people.
My design principles
With empathy at the core, I ensure that every design I create is defined by user needs, ideated with creativity, and rigorously tested to deliver seamless and user-centric solutions.
1. Empathise
Delve deep into understanding user needs, pain points and the project’s scope by conducting extensive research, user interviews, and competitive analysis.
2. Define
Establish clear design objectives and problem statements based on the insights gained during the discovery phase. This allows me to ensure alignment with key stakeholders at this stage.
3. Ideation
Translate insights and defined objectives into creative design concepts. This involves brainstorming, sketching, wireframing, and prototyping, encouraging experimentation and iteration. Collaborating among team members ensures a holistic approach to design.
4. Deliver
Transform design concepts into functional interfaces, working closely with developers to address technical constraints and usability considerations. This phase includes creating high-fidelity mockups, design specifications, and interactive prototypes.
Let's chat?
Send me a message or connect with me on LinkedIn, and let’s see how we can work together.